Brackets & Brews

They call it March Madness for a reason other than crazy upsets, last-second shots, and busted brackets. The NCAA basketball tournament is one of the busiest times of the year for sports bars, casinos, and other fun places to go to watch all the games.

This year’s tournament is being planned and executed like it was pre-pandemic. This is an encouraging sign for businesses, who are hoping that fans continue to get excited about the tournament and participant in all the way through the final game.

March Madness is a huge opportunity for brands to interact with a passionate, engaged 16.9MM estimated audience that will watch all the games.

This audience is highly engaged for weeks leading up to the tournament as they plan their brackets and watch conference tournaments, monitor their brackets, and interact with friends and coworkers in bracket pools, and they’re doing all of this across multiple social channels and devices.

March Madness 2021 conversations on social media generated over 4.4 million posts, people just enjoy the thrills that come with this competition.

Use the NCAA tournament as an opportunity to get closer to some of your best customers:

  • Offer a Special Discount to repeat customers who come in for Drinks or Dine during the game.
  • Create a Bracket challenge,
  • Predict the Winner
  • Guess the Score
  • Brand Giveaways
  • Develop a Custom Drink for a Specific Team Each Game.
  • Hashtag the most creative supportive customer

Create as many interactions as possible with your customers to keep them coming back, let Kramer Beverage help you make it happen.

Please note many brands are supporting March Madness so lean into support from the brand for giveaways, signage and POS items to increase sales.

Reach out to your local Kramer Beverage Rep to ensure you are ready to accommodate all your customers for this post pandemic opportunity.




About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit

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