Women Led Businesses Deliver more revenue

International Women’s Day on March 8 celebrates women’s achievements across the world and calls for action to speed up gender equality and the focus on inclusion and diversity.

Women Led Businesses Deliver 2X the revenue per dollar and is the fastest growing segment in the United States.

We take a look at three big brands supporting this initiative and making things happen in Women led Beverage Businesses.

DIAGEO

Diageo’s Smirnoff brand is in the third year of an Equalising Music campaign to increase women’s representation in the music industry. Originally launched to tie in with International Women’s Day, Smirnoff recently unveiled BBC Radio One DJ Annie Mac to help spearhead the campaign. For this year’s international day, it is co-launching a new Spotify feature called Smirnoff Equaliser that enables users to see what percentage of female artists they have listened to in the last six months.

HEINEKEN

Heineken USA’s CEO Maggie Timoney has often been the only woman in the room while rising the ranks of the alcoholic beverage industry.  And now, Timoney, and her peers, are making moves to level the playing field.

Heineken sell products that are usually there when you’re celebrating people and celebrating a moment. We don’t just bring men together. We bring people together. So, why can’t we attract people in our industry who are diverse and can help drive our business performance. The Beverage industry needs diverse people at the table in order to win.

Heineken has included a need for better women recruitment strategies, more work flexibility and more mentorship opportunities within alcohol and beverage companies.

“When I think about the other young, diverse talent coming behind me, it is my responsibility to give them their voice. I wouldn’t want an advisor. I would want an ally. I want someone in my corner fighting for me.” said Timoney.

CONSTELLATION

Since its launch in late 2018, the Focus on Female Founders initiative has shifted our Ventures portfolio mix from 20% female-owned to nearly 50% female-founded/owned.

A commitment to invest $100 million in female-led or founded businesses by 2028, Constellation has teamed up with several visionary companies and their passionate leaders to collaborate on creating the next generation of brands Worth Reaching For.

Constellation is committed to supporting the advancement of women within the industry through meaningful investments in female-founded and female-led businesses doing disruptive and innovative work across beverage alcohol and adjacent categories.

Please contact your local Kramer sales rep to find out more about all our Beverage offerings.


About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

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