More Beer Holidays are Coming! We still have eight of the ten holidays to focus on and things are looking up!
Across the nation, on-premise returns for St. Patrick’s Day were up and they were up significantly.
Draft volume was +118.5% nationally when compared to 2021. In looking back at 2019, the last fully open holiday prior to Covid shutdowns, 2022 saw a solid +9% growth in volume.
Light Lagers and Lagers saw a healthy bump on the day when compared to 2021. Light Lagers were +116%, while Lagers were +74%.
After seeing a slight dip last year, IPAs rocketed back and were +169%.
Coors Light were the one of the Top 3 brands poured nationally on the day this year.
Guinness Stouts were back and in a big way. Typically checking in at #11 on the list of Top Styles, Stouts climbed all the way to #6 for the Holiday and saw +137% volume growth nationally. Guinness, the top-poured stout, and normally sitting just outside the Top 10 brands, moved up to the #8 brand for the day.
Two major American cities, both noted for their St. Patrick’s Day celebrations, realized a major lift. New York City and Chicago, each under heavy restrictions the past couple years, welcomed back revelers in fine fashion. In NYC, volume was +507% over 2021 and Guinness checked in at #3 while Chicago, which goes as far as to dye the Chicago River green for the day, was +628% over 2021. Coors Light was the top-poured draft in the Windy City, while Guinness clocked in at #5.
Based on the success of St. Pat’s we are looking at the next big holidays to support your customers. contact your local Kramer sales rep to find out more.
TOP BEER HOLIDAYS IN AMERICA
- July 4th
- Memorial Day
- Labor Day
- Super Bowl
- Cinco de Mayo
- Patrick’s Day
- NCAA Basketball
Source: Data from NBWA and Fintech InfoSource
About Kramer Beverage
Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.