This past summer, Lucky One Lemonade quickly made a name for itself as the go-to drink for lemonade and dog-lovers alike. The brand, adopted by High Noon, offers more than just a delicious
hard lemonade. Miss Peaches, the beloved dog of Dave Portnoy (the founder of Barstool Sports), is the face of the brand. As a rescue dog herself, Portnoy set out to create a drink that would give back to rescue dogs and help them find their ‘furever home.
Ms. Peaches, a rescue dog who came from a bad breeding situation, was placed in the Atlanta Animal Shelter. After seeing her picture, he quickly flew to Atlanta on Valentine’s Day in 2024, and Miss Peaches finally found her permanent home. Portnoy’s followers were quickly enraptured by Miss Peaches as well, and today she has 1.5 million followers on Instagram and over 900K on TikTok
Miss Peaches has been leading the mission to raise $1 million for rescue dogs in need. Working with beneficiary organizations like Lifeline Animal Project, Lucky One Lemonade helped to raise both funds and general awareness for rescue dogs. Both Dave Portnoy and Barstool Sports have been promoting the drink all summer long. Portnoy’s personal account has over 5.6 million followers, and the main Barstool Sports account has over 17 million followers, with an estimated 700 other social media accounts that Barstool owns. On July 16th, Portnoy and Miss Peaches appeared on Jimmy Fallon’s The Tonight Show, where he showcased all four flavors of Lucky One and shared her adoption story, along with the brand’s mission. The sheer media presence of Lucky One entices consumers to try, but the exceptional taste and compelling story will keep them coming back for more.
The social media hype surrounding Miss Peaches draws consumers to liquor stores and bars to search for her lemonade. Her heartwarming rescue story has touched thousands, making it easy for fans to support the cause. Even those that are unfamiliar with Dave Portnoy or Miss Peaches are exposed to the brand’s commitment thanks to the extensive marketing efforts.
Lucky One Lemonade comes in four different flavors: Original, Blueberry, Raspberry, and Peach. The non-carbonation gives consumers that classic lemonade taste without any added sugars, artificial flavors, or high fructose corn syrup. Available in both single-flavors and a variety pack, customers can find their favorite flavor or continue to indulge in all four.
Lucky One Lemonade is perfect for sitting on the beach, barbecuing, or just relaxing with friends in the summer. However, with football season approaching, the brand will only continue to grow, especially with continued support from Barstool Sports. As vodka RTDs trend upward and the brand’s social media presence grows, Lucky One Lemonade will reach new heights. The powerful combination of taste and a heartwarming mission ensures that the brand will remain a favorite among consumers well beyond the summer season.
About Kramer Beverage
Kramer Beverage is South Jersey’s largest beer wholesaler and is owned and operated by the Kramer family – through four generations – since 1924. They are based out of Hammonton and serve an eight-county footprint in South Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and others. Kramer Beverage also distributes wine, spirits, and a variety of craft beers from suppliers such as New Belgium and Sierra Nevada to local favorites, including Cape May Brewing, Flying Fish, MudHen, Double Nickel, Evil Genius, and Glasstown. For more information, please visit www.kramerbev.com.