Kramer Beverage Portfolio has 4 out of the Top 6 draft beers in 2021.
Based on research conducted by Beer Marketers Insight we have seen draft volume up in varied parts of the country in 2021.
Total draft beer volume grew 36.6% per account nationally in 2021. Regional breakout is seen below:
Great Lakes +42%
South Central +30%
Imports were the biggest driver in the increase by being up 15.2% and the brand with the biggest increase was Modelo Especial+63% and moved up to number six (#6) largest draft beer.
Blue Moon held its spot for number five (#5) draft with a 30% increase in volume.
Domestic lagers rounded out the top four, Bud Light, Coors Light, Miller Lite and Budweiser. Miller Lite had the biggest double digit increase @22%.
There is a lot of choice and drinkers have been jumping around from brand to brand to find flavors and styles that they like, and they are finding too much choice in the marketplace. It can be overwhelming, so customers are finding a producer that they like and are sticking with them, just like in the old days. I believe that we’ll see a lot more brand loyalty from customers.
Hence, there are brands that appeal across generations (Millennials, GenX and Baby Boomers) and have great popularity,
Corona, Heineken, and Guinness are those brands that offer up a variety for a specific taste and flavor per generational group.
Kramer Beverage has all those brands to keep all your consumers happy.
Check out all the offerings on https://www.kramerbev.com/
- Millennials: 1982-1999
- Generation X: 1965-1981
- Baby Boomers: 1946-1964
About Kramer Beverage
Kramer Beverage is South Jersey’s largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MolsonCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.