Leinenkugel’s Change at the Helm

In May 1867, the Leinenkugel family brewery was founded in Chippewa Falls, Wisconsin by Jacob Leinenkugel. Today run by fifth generation, Dick Leinenkugel, who has led the family founded company to an audience of drinkers will retire at the end of 2022 after serving eight years as president.

Dick Leinenkugel enjoys seeing the love that drinkers have for a brand that’s been around for 155 years.  How cool is that he was able to represent his family and be part of the tradition.

Leinenkugel, 64, will pass the baton to his nephew and sixth-generation Leinenkugel, Tony Bugher, who will be charged with steering the 155-year-old Chippewa Falls, Wisc.-based brewery into its next chapter.

Bugher, 45, joined Molson Coors at his uncle’s urging in 2014 and has progressed through several roles in the company, including craft and import manager, field marketing manager and senior distributor sales executive. Bugher aims to continue the legacy set by previous generations of Leinenkugel leaders while pushing “the constant evolution” of the brewery and its brands to modernize and connect with a new generation of drinkers.

A plan for more innovation

The first project on his plate is the Lodge’s innovation brewery, a small-scale system that will allow Leinenkugel’s to develop new beers and gather immediate feedback from customers who visit the Chippewa Falls brewery.

Bugher states “The opportunity for us to move more quickly to develop new brews and get immediate feedback on what we’re doing is huge.”

Important leadership shoes to fill

Bugher will spend the balance of 2022 alongside Dick Leinenkugel, touring the country on the Leinenkugel 155th Anniversary Appreciation Tour.

“I appreciate all that I’ve learned from Dick throughout the past eight years and look forward the future of our family’s storied brand that we love so much,” states Bugher.

Dick Leinenkugel and Tony Bugher will be in South Jersey this week celebrating Leinenkugel’s 155-year success.



About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

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