Letter from the President

Instant gratification is a term that has become very prevalent today. Never has so much been accessible so easily. One source defined it as the immediate fulfillment of a person’s needs or desires.

If I hear a song on the radio, I can instantly have that song, album, or the entire music catalog of the artist on my phone, courtesy of a music streaming service. Or if I realize that I need light bulbs, I can place an order online and often have it the next day.

Too much instant gratification can be problematic, for example, if you order your meals from fast-food drive thru, or door-dash delivery. However, technology and innovation can combine to help make life more enjoyable.

In the alcoholic beverage industry, there are opportunities to help the consumer find refreshment sooner and that results in satisfied customers. Gaining efficiencies is critical, as so many of us have experienced labor shortages. When it comes to the on premise, using buckets is a tried-and-true option. Buckets can fit 4 to 5 cans or bottles at a time. The handle makes it easy to carry and it allows for less trips to the bar. We have buckets with a variety of different logos to choose from. Please speak to your sales representative if you would like more information.

Ready-to-Drink (RTDs) canned cocktails are another option that works both in the on and off premise. RTDs are a newer innovation but are quickly gaining in popularity as today’s consumer enjoys the ease of enjoying a mixed drink right out of the can. In the on premise, RTDs can help meet the consumers that prefer spirits when there may not be a fully staffed crew of bartenders that have the time to mix drinks. In the off premise, cans allow for easier transport and can go places that bottles cannot. RTDs provide an effortless way to have the best of both worlds.

Kramer Beverage offers a wide selection of RTDs. Fisher Island Lemonade and Dogfish Culinary Crafted Cocktails are two of our most popular offerings. You can also find more information on the RTD’s on pages 18 & 25 of our Heady Times.

Our industry will always remain a customer service business and a business with top-notch service will have repeat customers. However, we also know that just like we enjoy instant gratification, so do our customers. Any way to bring them satisfaction sooner is worth exploring.

Best wishes for a successful summer selling season. Thank you for your support and understanding as we strive to provide you outstanding customer service.

Warm regards,

Mark Kramer

President


 

About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award-winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MolsonCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

 

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