Relevant and timely messaging is key to educating customers, minimizing friction and building purchase consideration.
Merchandising in stores to cultivate brand image, improve customer experience, and drive sales.
All of this points to the importance of engaging with consumers on an individual level. In order to maintain customers and continue to grow, retailers need to foster personalized relationships through showing of understanding likes, interests, preferences and deliver in the right moments.
While ecommerce is still growing in its market share, Adentro’s National Foot Traffic Report found that between January and August of 2021, foot traffic was up an average of 53% across industries. One of the best ways to capitalize on this potential and increase your foot traffic is through smart merchandising. Use effective merchandising in your window displays, aisle end caps or outside of your store to catch the eyes of passersby and entice them to come inside.
Promoting specials or sales will draw customers into your space by enticing them with the possibilities of deals. Promotional events create a sense of urgency among buyers, causing them to want to make immediate purchases to capitalize on limited-time deals.
Most people have an attention span of eight seconds. Some 65% of people learn visually and showing visuals can increase a customer’s message retention by 42%. POS displays are a great way to create a visual stimulus around a product.
POS displays are great for breaking up clutter in high-volume product areas, filling open space, and guiding customers through your store. Think about what areas of your store have monotonous shelving or little diversity in product. These might be great places to feature POS displays to help create visual interest and break up repetitive visual areas.
- Timing: While you want to maximize the time that seasonal displays are effective, you do not want to put them out too early.
- Consistency: Don’t let your seasonal display exist in a vacuum.
- Relevancy: Your brand or market specifically might benefit from highlighting a time of year. Seasonal merchandising might help make products more relevant to customers and help people see the importance of what’s Hot at that moment.
Kramer Beverage has a dedicated Merchandising team of 10+ people to help you drive sales. Contact your local Kramer sales rep to find out more
About Kramer Beverage
Kramer Beverage is South Jersey’s award winning largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, Mudhen and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.