Summer Loves Beer

Because there are moments where only a beer will do because Summer loves Beer. 

We’re celebrating beer loud and proud all summer by owning national summer holidays and Miller Time moments. Miller Lite is the Original Light Beer, Great Taste, only 96 calories, and only 3.2 Carbs.

More taste, less filling and fewer calories and half the carbs of other competitive brands.

Miller Lite introduced in 1975 as the first light, low-carb beer. Aggressive advertising fueled an instant success, helping to make light beer the powerhouse it is today. Of the top five beers in America, four of them are light: Coors Light, Miller Lite, Bud Light and Michelob Ultra make up 41.8% of the domestic beer market.

Continually Gaining Dollar Share

Gaining share of subsegment for 16 quarters and counting.

1 out of every 3 Beers Sold is a Light Lagers

Extremely Effective on Promotion

20% dollar lift when displayed and 30% dollar lift when featured

American Light lager drinkers have an average of 3.6 drinks per occasion +40% more than the average craft drinker.

Loyal Buyers

70% of consumers say they will be reaching for familiar brands as they return to old habits and revisit their favorite bars & restaurants post-COVID

58% Of Miller Lite drinkers are loyal to the brand

3 of 4 Miller Lite buyers are repeat purchasers

All summer long, consumers will have the ability scan a QR code that will live in both the on and off premise, either on packaging, POS, or digital media submit receipt and get up to $350 to cover all your beer, food and whatever else you need to best celebrate the Summer holidays.

Please connect with your Kramer Sales rep to find out more. [email protected]

Sources:

https://www.pintsandplates.com/beer/american-light-lager

Nielsen CGA Scan L4 w/e 5.9.21

IPSOS w/e 5.9.21 and PULSE Survey

 

About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

 

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