Two Great Names In Craft Brewing Come Together

Bells Brewing and New Belgium Brewing have come together to create one of the best and largest craft portfolios.

The combination of Bell’s and New Belgium places the expanded company at the top of the U.S. craft beer market in sales volume and growth, with an extraordinary lineup of brands including the #1 IPA brand in the U.S., Voodoo Ranger, along with Fat Tire, Two Hearted Ale, and Oberon Ale.

Responsibility to Employees, Sustainability, Philanthropy and Community 

Bell’s decision to join New Belgium was based on the company’s commitment to the future stewardship of Bell’s iconic beer brands, its dedication to the ongoing successful operations of Bell’s in Comstock, Mich., and Upper Hand in Escanaba, Michigan, and excitement around the opportunity to grow corporate social responsibility initiatives.

By aligning with New Belgium, Bell’s will expand on its own commitments to coworkers, communities, and customers by adopting many hallmark, human-powered business practices – including seeking B Corporation certification, 100% carbon neutrality by 2030, $1 per barrel philanthropy, and 100% score on the Human Rights Campaign Corporate Equality Index. Bell’s fans can expect the same meaningful involvement with the Michigan community, driven by events like Oberon Day and supporting Kalamazoo Pride, which have been core to the company’s vision and values from the beginning.

Similar Breweries 

“In Bell’s, we see a likeminded group of people dedicated to making the world’s best beer – doing business in a way that improves the wellbeing of the people who power our success,” said New Belgium CEO Steve Fechheimer, a Michigan native and longtime Bell’s drinker. “We couldn’t be happier to welcome the entire Bell’s team. Joining together will immediately strengthen our ability to serve and expand the craft community, deliver more value for our partners, and continue to redefine how business is done in a world facing historic economic, social, and environmental challenges. Personally, I can’t wait to celebrate Oberon Day in 2022!”

“We are thrilled to be taking this next step in the United States, bringing these two great names in craft brewing together,” said Matt Tapper, Managing Director of Lion’s global craft beverages business. “We look forward to continuing to support both Bell’s and New Belgium in this next phase of growth.”

About Bell’s Brewing

Bell’s Brewery, Inc. began in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for better beer and a 15-gallon soup kettle. Since then, Bell’s has grown into one of the largest craft breweries in America, distributing to 43 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started when Larry was a homebrewer continues today with iconic brands such as Oberon Ale and Two Hearted Ale, as well as Light Hearted Ale and Official Hazy IPA.  Bell’s ongoing goal is to brew thoughtful, creative, and artistic ales, and strives to make craft beer welcoming and open to all. For more information, please visit BellsBeer.com.

About New Belgium Brewing

New Belgium was founded in 1991 in Fort Collins, Colorado, by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Early on, New Belgium established norms that were and still are rare in the business world: fully paid healthcare premiums for coworkers, paying a living wage, open-book management, renewable energy sourcing, a free onsite medical clinic staffed by a doctor trained in trans medicine, and more – practices that, all together, represent a unique ‘human-powered’ business model that continues to evolve. The company is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA.  To learn more about New Belgium, visit NewBelgium.com.

https://brewpublic.com/beer-news/new-belgium-brewing-and-lion-acquire-bells-brewery/

About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from Molson Coors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

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