Coors Light kicked off a new marketing campaign, “Made To Chill” to reach more new, younger drinkers.
Millennials report that they are seeking ways to temporarily check out or step away from lives that are spent always being on and connected. The brand’s marketing idea is wanting to give them a moment to “chill.” Giving younger drinkers a moment to “chill” is about pausing and taking a moment to step back and turn off and what better way to do that than with a Coors Light. So they are inviting them to grab a cold Coors Light and “chill.”
In August, 90% of adults will see the new “chill” message on TV and digital media nine times, particularly media channels.
About Kramer Beverage
Kramer Beverage is South Jersey’s largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, Sly Fox, and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.