Rethinking Retail – The Shopper-First Shelf

THE SHOPPER-FIRST SHELF

Make it easier for the consumer to shop and ring in the profits

Proper shelf management is critical to the success of the beer category.  80% of the beer sold in New Jersey is sold from the cooler, yet poor organization and too much variety leave the consumer confused and overwhelmed.  Category growth is driven from the high end, including imports and seltzers, yet the space has not reflected that.  Check out these tips for organizing your cooler space to drive maximum revenue.

 


About Kramer Beverage 

Kramer Beverage is South Jersey’s largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, Sly Fox, 2SP, and Dogfish Head. For more information on Kramer Beverage, please visit www.kramerbev.com. 

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