Why You Should Be Selling: Voodoo Ranger

New Belgium Voodoo Ranger

If you’ve visited your local liquor store, it’s hard to miss the mischievous, antihero skeleton that has flooded the aisles with its colorful and thematic packaging. With the initial launch in 2017, the Voodoo Ranger series started with just Ranger IPA and Imperial IPA. Fast forward to 2022 and with numerous releases throughout the year, Voodoo Ranger has become the #1 IPA Brand Family, producing 75% total volume for New Belgium Brewing.

Voodoo Ranger is anything but conventional when it comes to the craft beer industry. It’s easy to get lost in the sea of IPAs, but Voodoo is able to keep its relevancy with its unconventional, yet successful marketing campaigns. Recently they announced their newest campaign “Vote Voodoo” on social media, which allows consumers to vote on two competing Voodoo Ranger IPAs, Danger Beach IPA and Voodoo Vice IPA. The launch began on their Instagram page, which has an unprecedented 92,000 followers and continues to grow its fanbase daily. At the conclusion of the campaign, the victorious IPA will be the next brand launch that will be available in 6-packs for 2023.



Voodoo Ranger Imperial (#1 IPA Brand) is up +$1.6M and +16% in growth
Voodoo Ranger Juicy Haze is up +181K and +6% growth
Voodoo Ranger Hoppy Pack (#1 IPA Variety) is up +$535K and +21.5% in growth
Voodoo Ranger Juice Force (#1 2022 Craft Brand Launch) has brought +$6.3M to the New Belgium portfolio


To learn more about Voodoo Ranger, visit: https://www.newbelgium.com/beer/voodoo-ranger-ipa/


About Kramer Beverage 

Kramer Beverage is South Jersey’s largest award-winning beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MolsonCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, MudHen and 2SP. For more information on Kramer Beverage, please visit www.kramerbev.com.

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