Recent News & Events

Inside Kramer Beverage

Brewer Highlight

Evil Genius Beer Co.

Co-owner Trevor Hayward & Marketing Manager Ryan Keller riff on the brewery’s creative process and this season’s much anticipated releases – paying tribute to jolly

Cover Story

Lagers Make Every Season Merry and Bright

In the competitive adult-beverage world, change moves at the speed of light. But there is one constant, the persistent popularity of lager beer. Crisp, clean

Heady Times

TALK OF THE TRADE: AriZona Hard Iced Tea

The legendary beverage brand, AriZona, entered the alcoholic segment this year in the United States with its new line, AriZona Hard. AriZona beverages have been

Cover Story

The Pumpkin Beer Renaissance

Reliable pumpkin beers are proving the haters wrong, as they continue to drive retailer growth. There was a time in the early 2010s when seasonal

Beyond Beer

Why You Should Be Selling: Top Dog Cocktails

As consumer trends continue to change, the ready-to-drink market is grabbing both the on and off-premises by storm. According to the Global Industry Analysis, the

Beyond Beer

Beyond the Pale Ale: Sierra Nevada

Beyond the Pale Ale: Sierra Nevada Takes its Shot at Beyond Beer No longer a catchy buzzword, beyond beer is the future of the industry

Cover Story

Coors Banquet – Exclusive Beer of Yellowstone

As the Official Beer of Paramount’s Yellowstone, Coors Banquet is Winning the West, All Over Again Not too long ago, Molson Coors’s newly appointed President

Heady Times

Why You Should Be Selling: Voodoo Ranger

New Belgium Voodoo Ranger If you’ve visited your local liquor store, it’s hard to miss the mischievous, antihero skeleton that has flooded the aisles with

Cover Story

Moderation – It’s Not Just for January Anymore

Moderation – It’s Not Just for January Anymore For Many Consumers, Holiday 2022 is All About Indulging “Mindfully.” The holidays are the most wonderful time